Storytelling is a fundamental aspect of being human. From the beginning of time, we’ve been telling each other stories for a number of reasons-- to educate, to entertain, to caution.
A good story can make you smile, can make the hairs on the back of your neck stand on end with fear, can make you laugh, cry, feel hopeful, depressed, and everything in between. That's a mighty power. One that can be wielded to your advantage.
Imagine if your recruiting efforts made candidates really feel one of those emotions.
Hopefully, you don't want your candidates feeling scared or depressed but imagine if your story made them feel hopeful or excited enough about their future to want to learn more about your open job.
What if it made them feel like they could accomplish all of their career goals?
What if your story could transform a passive candidate into an active one?
After all, recruiting is mostly about telling the story of why someone should consider working for a given organization.
Stories help us to make sense of things that seem to be random and uncontrollable, retain more information and connect with other people/cultures.
Why are there stars in the sky?
According to the Greeks, the stars were deserving ancestors who had earned a place amongst the stars in reward for good deeds.
Why do we experience the seasons change?
Why do the oceans have tides?
Almost every culture had myths and stories for why these things occurred.
Organizational psychologist Peg Neuhauser found that learning which stems from a well-told story is remembered more accurately, and for far longer, than learning derived from facts and figures.
Even if these aren’t full stories told every time, the suggestion of a story can be highly motivating.
In fact, “the more compelling the story, the more empathetic people become in real life.”
Stories are a way to experience other lifestyles, other cultures, and hey, maybe even other careers!
Good storytelling can help you attract potential candidates to your open positions and help to retain your current employees. If you can get potential employees to care, and we mean really care about your company, they’ll be more likely to want to start working for you or continue working for you.
Storytelling helps you to engage with candidates and employees on a deeper level.
We’ve all bought into a story at one point or another. Have you ever been really engrossed in a story and put yourself in the shoes of its main character? That’s the power of a great story.
So imagine you’re telling a compelling story about your open positions. Candidates will picture themselves inside your company before they’ve even set foot in the door.
However, the operative word here is compelling.
And creating a compelling story is easier said than done.
You’re convinced. You want to tell a compelling story but you’re not sure how. Don’t worry— that’s what we’re here for.
As candidates’ attention spans get shorter, it is more important than ever that your content be engaging. The best way to do that? Grab someone’s attention with a compelling story. It’s worked for centuries to sway people to a cause, teach them something, or just to connect, why would it stop working now? The next time you’re writing a job post, consider telling a story to reach and engage with candidates in a way that’s much more compelling.
A company’s employer brand is simply the perception people outside of a company have about what it’s like to work there – whether it’s accurate or not!