Hiring today is challenging. It requires ingenuity not just in recruiters methods but also in the tools they use to communicate with candidates. Evolution in the tools and platforms recruiters use is all but required to attract today’s candidates. There are hundreds of new communication tools and platforms geared toward creating smooth communications between you and your candidates. But there’s one tool that will never go out of style: Email. The communication platform of choice for nearly every employer/candidate interaction, email is not going anywhere. But that doesn’t mean email is exempt from change. Not at all. Savvy recruiters understand that closing their desired job candidates requires adapting email strategies to reach their target audience.
So let’s talk about all the different ways recruiters currently use email.
Recruiters have been using email successfully for a long time— so what’s the problem now? Why aren’t your emails working like they used to?
We’ve covered why your emails aren’t working, but what can you do to get them back on track? What do members of these generations expect? After all, how different can they really be from those who came before them?
Don’t get us wrong, there are a lot of similarities between generations— but there’s also a LOT that’s different, especially when it comes to choosing their careers.
So what do you need to do to get Gen Z job seekers to read your emails?
Give them something extra: Each communication is an opportunity to stand out compared to the other recruiters emailing candidates. You need to give job-seekers something to chew on, think about, mull over. Don’t just send the standard information you share everywhere, they can find that on their own. Share additive information about your company, paint a full picture, show them that you’re well-rounded. Share infographics, awards, benefits, stories, policies that set you apart from your competition. Make their research easy by sharing the information they’re actually interested in. Make it informative but quick to consume, highlight the information that falls in line with their priorities.
If you want to attract millennials and Gen Z you can’t just use the same old tactics that have worked for you in the past. With new values and priorities, you need to make sure you’ve updated your tactics to reflect them. For insights on how you can share more content with jobseekers, reach out to WorkReels.
A company’s employer brand is simply the perception people outside of a company have about what it’s like to work there – whether it’s accurate or not!