The hospitality industry has undergone significant changes in talent acquisition in recent years, adapting to the impact of COVID-19 and the subsequent post-COVID environment. In response, companies have had to implement new recruitment methods, increase flexibility, and invest in training. In this blog post, we will explore critical trends shaping talent acquisition in the hospitality industry.
Firstly, technology has transformed the recruitment process, with companies utilizing digital recruitment and AI tools to streamline hiring. This includes online applications, AI screening, and video interviews, making the recruitment process more efficient and effective. We can only anticipate new technologies that will further simplify application and recruiting processes.
Secondly, employee retention and engagement have become top priorities for many companies in the hospitality industry. To retain talented employees, companies must invest in internal mobility and upskilling, building an in-house talent pool and reassuring potential recruits that the company values its workforce. This also involves prioritizing internal hiring to retain employees who might otherwise leave to seek promotion elsewhere.
Third, employee well-being/ mental health has never been more important: “According to Indeed’s Work Well-being 2022 Insights Report, 90% of people believe how they feel at work matters. Yet, only 49% of people report their company is measuring happiness and well-being. Also, 86% say that how they feel at work impacts how they feel at home.” (https://info.recruitics.com/blog/hospitality-hiring-trends) These statistics suggest that a huge area needs attention but isn't getting it. Employers who monitor their employees’ well-being and then act to improve it will more easily retain and attract employees.
Finally, a strong employer brand is crucial in attracting top talent in a competitive job market. As a result, companies are investing in employer branding efforts to showcase company culture, values, and benefits on social media and other platforms. However, this can be challenging, especially for companies with a dispersed workforce. The use of video tools, such as WorkReels, can help companies effectively communicate their employer brand to current and potential employees.
In conclusion, embracing these trends in talent acquisition is essential for companies in the hospitality industry to remain competitive and attract and retain top talent. By prioritizing digital transformation, employee engagement, and employer branding, hospitality companies can build a strong talent pipeline and succeed in a rapidly evolving industry.
A company’s employer brand is simply the perception people outside of a company have about what it’s like to work there – whether it’s accurate or not!