Content IS King. So Why Aren't Recruiters Creating Original Content?

Monday, May 10, 2021

We’ve all heard it before: Content is King. But what does that mean and how can recruiters use content to attract and retain the best talent? As a rule, internet users that know how to create compelling content will be favored in the internet vortex. It’s the way of the world. If your business is on the internet, engaging content is THE most important factor in making sure your organization stands out. Surely, knowing this, all recruiters worth their salt would emphasize the creation of compelling content for their organization, right?


According to our research, many recruiters say they can’t focus on content creation because they don’t have the time, budget or creative expertise. Creating original content is daunting, but it doesn’t have to be. Use the tips below to guide your foray into painless content creation.


While time can be a considerable roadblock for many companies looking to create fresh, engaging, authentic content, it shouldn’t be. Knowing the audience you’re trying to reach and the message you’d most like them to hear from your company is enough to get going. Make content development collaborative. Employees are often a company’s strongest advocates and enjoy sharing their view of what makes the company special. A few minutes with employees can provide you with a deep well of content to draw from.


Companies turned away from expensive, outside production companies as COVID-19 took hold. And even though this change was brought on by the pandemic, it doesn’t appear to be going anywhere any time soon. At the same time, job seekers have shown an increased preference for more authentic content – seeing real people share their experiences without the glossy production treatment. Luckily for you, you don’t need a big budget to share your authentic self.

Creative Expertise

Recruiters are responsible for filling open job positions, not thinking up storyboards. Yet building effective recruitment campaigns often requires exercising the creative muscles. Fortunately, you don’t have to be “a creative” to make content that compels - anyone can do it with the right tools at their disposal! There are a litany of services readily available that enable you to create content without any creative know-how. As a start, smartphones are a great way to capture workplace photos and videos quickly, easily and inexpensively! Editing can turn this content into effective messages for job seekers for delivery over social media, email or via the company careers page.

If you’ve been thinking about jumping into the content creation game but weren’t sure if it was the right time? IT IS! Jump on in.

WorkReels is a service that helps recruiters easily create authentic videos that attract and retain the best talent. So if you read the article above and still felt daunted by the prospect of generating your own content, don’t worry! We’re here to help, reach out to a WorkReels rep at

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